The retail marketplace has been an evolving landscape. But as technology gets better every day, connecting consumers and retailers in ways which were unheard of 15 decades back, the retail environment is undergoing exponential shift. The increase of new technologies will change consumers shopping experiences no doubt, but it’s how retailers respond to and browse these retail trends that will decide the future business model of retail and also how we shop.
2. Personalised In-Store Shopping Expertise
Consumers have more needs and higher expectations when it comes to purchasing shop these days. Retailers will try to impress client’s shopping experiences prevent them from shopping online and in order to keep their company. The innovation of in-store mobile technologies will continue to quicken with matters such as beacons and sensors which are embedded throughout a retail stores digital touch points such as shelves, hints and merchandise screens that can interact with cellular devices employing blue tooth signals which will be rolled out from the next 12 weeks.
3. Localised Customer Demand
To be able to maximize sales and profits, retailers will be studying ways to tailor stores product selections to satisfy local needs. Creating the right product selection for the ideal shops according to local customer requirements will increase earnings and profits and preserve consumer loyalty. This client information will mainly be leveraged via advanced analytics beyond conventional e-commerce and marketing methods and will be utilized to personalize buying experiences for every person.
4. Using Mobile Devices To Bring Retailers And Consumers Collectively
Suppliers, manufacturers, buyers and wholesalers can now sell direct to the consumer due to the world wide web, which has allowed any company to be a retailer. Mobile is accelerating this change and hard traditional retailers to re-think their plans. 3 4 Australians own a smartphone so clients can search more easily for competitive products and prices. They also have access to a tailored shopping experience in the palm of their hands which bridges retailers and customers at each stage of the shopping cycle and finally drives engagement. There is also exciting mobile technology inventions such as Bluetooth Low Energy (BLE) technologies that are being rolled out which allows users to make a buy in-store by using their mobile device.
5. Retailers Will Entice Clients With Food
Retailers will look to find ways to bring customers into shop as online retail continues to surge. 1 way is utilizing food to entice shoppers. Offerings of in-store restaurants, beverages and coffee shops will start to pop up more frequently within the fashion retail space. Consumers expect premium retail encounters on every platform and every station and they shouldn’t have to search for them anymore, they should be automatically supplied.
