Dynamic powerhouses PUMA and ALIFE have combined forces in February to deliver us an entire collection of fresh kicks for Autumn/Winter 2015.
Using some of PUMA’s iconic silhouettes along with the daring individual fashion of ALIFE, this collection combines the two brands together to showcase NYC’s downtown street and youth culture.
PUMA X ALIFE collection represents the diversity and imagination that makes both of these brands so unique and so alike. The prints featured to ALIFE’s one. Fluro green photographic stills represent the store’s fish tank, metallic silver colours and repetition of this emblem recreate the well known in store mirror, and the three-diamond ALIFE emblem features heavily.
ALIFE is a unique lifestyle concept store that lives and breathes the imagination and creativity inherent to downtown NYC. Their assignment is to “showcase, elevate and perpetuate the culture from which their collections are born”. Taking inspiration from their surroundings, the shop generates pieces, or art, which tells the story of NYC. For example, ALIFE X PUMA perpetuate this notion by detailing one of the pairs of sneakers with a demanding suede finish to reflect the gritty streets of the Lower East Side.
“PUMA as a brand is a timeless staple in the footwear sector, PUMA to me personally are classic principles which have stayed a piece of this dialogue along with the infrastructure we are part of each day” ALIFE
This exclusive set is available from Saturday 7th of February at Glue Stores, Hype DC and other chosen boutiques, for additional stockiest details call 1800 811 511.
