From Kate Moss’s new gift service to Loewe’s new CEO, all these are the very best international fashion stories of this week.
Khloe Kardashian is Launching a Denim Brand for Curvy Women
As the Kardashian-Jenner empire continues to grow, Khloe Kardashian has declared that she’s launching a denim brand for curvy girls. Called Great American, the label is defined to be formally established less than a month from today, on the 18th of October.
The scope, that will sell through Nordstrom and its own e-commerce store, will be Offered in a Vast Array of sizes from zero to 24. Attempting to make shopping for jeans easier for curvy women, Great American will allegedly sell its own denim in 3 key silhouettes. Skinny jeans will probably be labelled as “Good Legs”, Boyfriend styles will be called “Great Cuts” and high-waisted types will probably be known as “Good Waist”.
Although this is the first time that Khloe has officially revealed her new label, she’s succeeded at it before this season. Back in May the reality star put out a call for versions stating that she was “looking for beautiful, powerful women to celebrity together with me in a campaign for the new denim new.”
I am so excited to announce my new denim new @goodamerican!!! This has been such an incredible journey and I feel so blessed to have the ability to make this line to girls everywhere of ALL sizes and shapes. I can not wait to show you!! Subscribe now to be first to store goodamerican.com #goodsquad Let’s love our curves ladies!!!