As consumers become aware of the harmful effect the fashion industry has on the Earth, eco friendly and moral style labels continue growing. No longer is there a stigma that environmentally friendly and socially aware collections only feature “hippy styles” or so are always made out of bark. Today’s sustainable designs are as chic as any other fashion label and are available both on the high street as well as the runways. Whether they focus on fair trade, sustainable fabrics, transparent supply chains, avoiding hazardous dyes, recycling, zero waste or partnering with developing countries, these would be the most effective eco-friendly ethical fashion brands to know today.
Kowtow is a slick New Zealand tag that was established in 2007. Since that moment, Kowtow has firmly established itself as a leader amongst ethical style labels. Proving that green and fashion-forward layouts are possible, this impressive label uses only 100% fair trade and organic cotton. Providing a transparent supply chain also can help Kowtow maintain its doctrine of clothing which is ethically and sustainability made from seed to garment. Manufactured in Kolkata, India, Kowtow makes sure that the factory workers who create its clothes are paid a living wage and are not exposed to hazardous dyes. The brand’s latest collections reflect those ideals and feature quality basics and style pieces with a concentration on proportion and silhouette.
3. Folks Tree
People Tree is a pioneer in Slow Fashion creating hand crafted garments utilizing traditional practices. The brand partners with farmers and artisans in developing nations to make stylish designs that you can feel good about wearing. Opposing fast fashion and its damaging effect on the environment and the people who make it, Folks Tree focuses on Fair Trade and producing environmentally sustainable clothing. The tag’s latest collections of smart, modern designs can be purchased through ASOS.
4. Stella McCartney
Stella McCartney is undisputedly the queen of luxury sustainable style. A lifelong vegetarian, Stella won’t utilize any leather or fur in her layouts and is dedicated to business policies of responsible sourcing and ethical transaction. Wiping out any old stigmas of all “green style”, Stella’s designs are chic and wed sharp tailoring with sexy femininity. The brand’s philosophy revolves around key principles of honesty, consideration and responsibility for the future.
5. H&M Conscious
Sustainable fashion doesn’t always have to be pricey. Retail giant, H&M has created its own Conscious collection with a focus on moral creation. The collection has existed for a little while now but continues to rise thanks to a broadening consumer interest in sustainable style. The powerhouse, High Street brand recently added a wonder range to its Conscious line. The line remains true to the H&M aesthetics whilst leaning toward basic design. It is made of sustainable fabrics including lyocell, which is made from wood pulp, and organic cotton. And once you are done wearing your garment H&M provides a garment amassing program which enables clients to bring unwanted clothes to be re-purposed or recycled.
While not a conventional fashion manufacturer, Patagonia offers all your outdoor clothing needs while establishing an example of industry’s best practice. Perfect for busy women, Patagonia creates quality products with functional layout, that are eco-friendly and ethical. Highly dedicated into the Corporate Responsibility movement, Patagonia operates closely with all phases of its distribution chain to ensure fair labour practices. The new mission is to “Build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the ecological crisis.”
Created by U2 singer, Bono, and his activist wife, Ali Hewson, EDUN produces luxury designs with the goal of sourcing products and encouraging trade in Africa. Partnering with African artists and artisans, EDUN combines its contemporary designer vision with Africa’s richness and positivity. The tag looks to boost long-term partnerships and growth within the nation and supports community-based initiatives. Recently showing at New York Fashion Week, EDUN’s A/W ’16 group paid homage to Ethiopia and garnered positive reviews from industry specialists.
8. Freedom of Animals
Freedom of Animals is the guilt-free, ultra-chic accessories manufacturer that you’ve been dreaming about. Offering stunning, minimalist designs in the very best faux leather going around, this tag is equally lust-worthy and moral. It is renewable and cruelty free luxury purses are made from recycled materials, such as plastic bottles, and cotton. To turn these materials into totes, Freedom of Animals utilizes a special process which not just creates that luxe, buttery texture but also uses 70 percent less energy than other synthetic fabrics. The newest also partners with the Sheldrick Wildlife Trust in Kenya to help preserve wildlife and rehabilitate orphaned elephants and rhinoceroses.
9. Amour Vert
Amour Vert, meaning Green Love in French, provides green fashion with a sporty, on-point style. Produced in America, the brand manufacturers use non-toxic dyes and a zero-waste philosophy. Amour Vert also includes a focus on utilizing renewable materials, including Merino wool, linen, recycled polyester, lyocell, natural silk and Indian silk. The brand’s new spring collection provides simple to wear feminine designs which are ideal for a Saturday spent purchasing or a mid-morning java date. Even though the brand’s own site doesn’t currently ship globally, Amour Vert could be bought online in Australia via Revolve Clothing.
Svilu provides shoppers a compellingly relaxed vibe combined with comfy silhouettes and contemporary design. The label was set up by seasoned fashion industry associates, Britt Cosgrove and Marina Polo, also has continued to grow a healthy following because. Produced using environmentally sensitive materials, Svilu garments are specially designed to withstand the ebb and flow of trends. On offer is a range eco-friendly and environmentally friendly wardrobe principles with impeccable create and also a subtle but special character.