We’ve got all seen the most recent Country Road campaign video starring Gemma Ward where she frolics on the shore, the image of motherly perfection with her fresh face, free soul and long golden limbs. This film, and Lots of others like it, will soon be recognized in the first ever
The creator of AFFA, Anastasia Fai, says she hopes to make an exciting platform of synergy between the fashion and film industries and is excited to shine the spotlight on Australia and place our country on the world map in this rapidly growing genre.
“We have unbelievable talent in Australia in both the Fashion and Film industries. AFFA will observe the fusion of the two businesses Which Are working closer and closer with every other
With the growing use of electronic platforms to market brand’s messages, it’s not surprising that there’s been a current fascination with movie in the fashion market. In these innovative instances, where customers want instant online connection with the world around them, a photo shoot isn’t always enough to start an exciting new style idea.
There’s already a worldwide trend starting with some major brands such as Dior and Chanel using a brief film as the brand new TV commercial creating works which are evocative, self-aware, thought provoking and push creative boundaries. Anastasia Fai believes that the leaders in the fashion sector are rapidly recognising the need for a short film to announce a new personality to countless people around the world who are consuming video content online.
Fashion Film is quickly evolving with the medium progressively influencing and transforming the landscape where fashion is experienced. It’s an exciting time for the market, which will open up career opportunities for young talent, empower new ventures for brands whilst also encouraging the local fashion industry.
The AFFAs are certain to delight fashionistas and movie lovers alike, giving both the opportunity to watch a few of the most stylish films made here in Australia.
The AFFA submission deadline is March 29th using finalists to be announced on April 15th. The awards themselves will probably take place on May 11th.
www.affawards.org
