Selena Gomez revealed a brand new collaboration with Puma, Rihanna gave us a sneak peek of this Fenty Beauty holiday collection and Sass and Bide announced a charity campaign to boost awareness for child protection. Discover these tales and more as we show this week’s leading international fashion news.
Selena Gomez Teams Up With Puma
“Officially component of the fam.” With those words and a picture of herself in head-to-toe athleisure gear, Selena Gomez announced a new partnership with sportswear giant Puma on Instagram. Even though the first order of business will be the campaign launch of Puma’s new Phenom sneaker, Selena plans on being more than only a poster face for your brand. In an official statement, she says her intends of getting more engaged in product design and future advertising campaigns. “Being a part of this Puma family is very exciting for me,” she says. “Puma has changed the match when it comes to the mash-up of athletic wear and style. It’s amazing to see this influence on culture and style and I am eager to be a part of it. I hope that we can make something unique together. We have a few really cool projects in the works.”
Adam Patrick, international branding and marketing director at Puma, says they appreciate the pop star’s credibility and creativity. “She is all that today’s female consumer is looking for in a role model… With her honesty and openness about living with lupus, she has provided an amazing illustration of assurance, poise and decision for all of us. Selena is an ideal partner for Puma since she’s not scared of the challenges our world can provide; she fights and perseveres, which is exactly what Puma is about. Selena unites the likes of Rihanna, Cara Delivigne along with The Weeknd, all which have previously lent their abilities into Puma campaigns.
Officially a part of the fam @puma #pumapartner
Rihanna Reveals Fenty Beauty Holiday Collection
She has done it again! Just two weeks after Rihanna’s cosmetics line Fenty Beauty hit Sephora stores around the planet, the singer cum designer declared a capsule collection, just in time for the holiday season. Rather than this central Fenty Beauty range, the Galaxy Collection will include a collection of appropriately bold and festive shades, such as a whole palette of metallic blues, pink, gold, silver and purples. There will also be an addition of liquid lining and lively lipsticks. Since its launch, Fenty Beauty has cosmetics fans lined up in front of Sephora stores worldwide.
The cosmetics range, which includes 40 distinct shades of base is Rihanna’s first expedition to the world of beauty and has caused a stir within the business. “It’s not rocket science you understand,” she told BBC News. “It’s a shame that this is becoming a minute. I feel like this should have been happening all together.” Basma Khalifa, a wonder industry analyst, predicts that this abrupt disruption may produce a much-needed wakeup call for your business. “It sort of triggered a ripple impact anxiety, which is exactly what was required. So I feel that the future of style and the future of attractiveness is looking up with regard to individuals beginning to listen and starting to attack the issue, which may just be a good thing. This is bigger than Rihanna, if that’s even possible.” The Galaxy Collection will be available only at Sephora from October 13.
Holiday #GALAXY collection. You ready? Friday Oct 13th. @sephora @fentybeauty #sephoralovesfentybeauty
L’Oreal Heiress Liliane Bettencourt Dies at 94
French businesswoman and heiress into the L’Oreal beauty emporium Liliane Bettencourt has died, as her family confirmed on Thursday. According to reports, she passed away peacefully on Wednesday night in her house in Paris at age 94. Bettencourt joined her daddy, L’Oreal founder Eugene Schueller, in the family business at age 15, mixing cosmetics and labelling bottles of shampoo. She married French politician Andre Bettencourt at 1950 and inherited the family fortune at the time of her father’s departure in 1957.
Bettencourt was also known as the richest woman in the world. Before this year, Forbes magazine estimated her net worth to be at US$39.5 billion (AUD$49.5 billion), which makes her the richest woman one of the 20 wealthiest people in the world. Her departure is expected to have a significant effect on the company’s future. While crucial banks Nestle and the Swiss food company entered an arrangement with founding family not to increase their stakes during Liliane Bettencourt’s life, this arrangement will stop within six months after her passing. So far, Bettencourt and her children still own 33% of the makeup manufacturer. “I want to emphasise on behalf of our loved ones, our whole commitment and devotion to L’Oreal and to renew my confidence in its President Jean-Paul Agon and his teams globally,” Franchise Bettencourt-Meyers, daughter of Liliane Bettencourt, said in a statement.
La femme d’affaires Liliane Bettencourt est morte dans la nuit du 20 au 21 septembre à l’âge p 94 ans. Elle aura consacré sa vie à conforter l’hégémonie de L’Oréal, premier groupe mondial de cosmétiques, fondé par son père. Rien ne prédestinait la femme la plus riche du monde, à devenir, au soir de sa vie, l’héroïne d’un feuilleton politico-judiciaire aux rebondissements shakespeariens. Mêlant conflits familiaux, intérêts d’Etat, cupidités insondables et bataillons d’aigrefins sans vergogne. — Photo : Liliane Bettencourt chez elle à Neuilly-sur-Seine (Hauts-de-Seine), vers 1980. Kathleen Blumenfeld / Roger-Viollet — #LilianeBettencourt #Disparition #LOreal #RogerViollet
Highlights of London Fashion Week SS18
Kaia Gerber convinced has a busy schedule for a 16-year-old. While last week we watched her runway debut at Calvin Klein in New York, this week that she was strutting her stuff at the Burberry show in London. Just this time she had to share the runway with her brother Presley. The real highlight of this series, however, was, of course, the collection itself. After a few difficult seasons for the tag, Christopher Bailey won critics over with a show that “fizzed with youthful zest” while preserving Burberry’s British spirit. Meanwhile, outside the former courthouse in Circkwell, animal activists had shot place. The series was forced to start late as protestors attempted to enter into the backstage area and assaulted fashion icons Kate Moss and Anna Winter. Other events, like the Versus Versace and Gareth Pugh shows, were targeted by the anti-fur protestors.
Ironically, faux fur seems to be as popular as ever. Designer Hannah Weiland has made it her mission to make beautiful designs produced from cruelty-free fabrics. Her new collection features an array of clothes made from faux fur and faux patent leather. Molly Goddard has built a small party girl reputation for presenting her layouts in less or more unorthodox celebratory configurations. This year, version Edie Campbell got the party began, walking the runway in biker boots, holding a glass of champagne and an e-cigarette. She had been followed closely by a herd of versions, dance, posing, loving themselves. “I wanted it to be fruity,” the designer said after the series. “I keep using the drug analogy, which is probably a bit inappropriate.” Tommy Hilfiger closed the fashion week spectacle with looks out of Georgia May and Lizzie Jagger, Gigi Hadid along with also a performance from the Chainsmokers.
RELATED: The Ideal Street Design From London Fashion Week SS18
Loves of my life ❤️
Sass and Bide Raise Awareness for Child Protection
Aussie fashion favourite Sass and Bide have been once again committing a creative hand. As in prior decades, they’ve teamed up with top child protection bureau Barnardos to raise awareness for children in less fortunate circumstances. They aim to fuel the dialogue about locating permanent support options for those children who need it most. To assist the charity in raising capital for its origin, Sass and Bide have made the Love and safeguard tee. The top will be available for sale online and in stores for $160 with profits are going straight to Barnardos. The 2017 campaign scheduled to launch September 25 across all social networking platforms.
Over the past decades, the cooperation has attracted several high-profile fans, such as Lisa Wilkinson, Jodi Anasta, Jennifer Hawkins, Kyly Clarke and Melissa Doyle. Model Samantha Harris, who has been a long-term ambassador for the cause, is pleased to be the face of the campaign again. “I’m proud to support the release of Sass and Bide’s gorgeous Love and Protect tee again this season,” so Harris. “Barnardos do the most amazing work caring for and protecting our most vulnerable children, and I recommend all to go out and grab themselves for summer.” Women are invited to discuss images of themselves wearing the tee social networking.
WE BELIEVE IN CHILDREN they’re the future. Support @barnardos_au with all the Messages of Light! #sbxbarnardos #sassandbide #barnardos
