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Gucci Names Alessandro Michele as Their New Creative Director


On Wednesday, Gucci and parent company Kering officially replaced Frida Giannini together with her deputy and head accessories designer Alessandro Michele.

The Italian style house formerly reported that Gianni along with her husband Patrizio di Marco would be leaving the brand following two decades of declining sales, something which the brand is expecting Michele can fix.

Marco Bizzarri, President and CEO of Gucci, praised Michele’s genius and imaginative vision in a declaration, stating, “Alessandro and I’m completely aligned on this new contemporary vision needed from the newest and we will be constantly inspired by this new identity in our respective roles and responsibilities. Alessandro’s talent and his knowledge of the organization and the design teams set up will for sure let him maneuver quickly and seamlessly in executing his new creative leadership for the collections and the new.”

We have seen what Michele is capable of under stress when he presented that the brand’s men’s collection in Milan on Monday. Pulling together the androgenous collection, entitled Urban Romanticism in under a week (along with a group of designers), Michele took a different direction for Gucci.

Gucci Names Alessandro Michele as Their New Creative Director

The collection paid tribute to France, using the colors of the Tricolore (red, white and blue) and contained everything out of chiffon bows, fur-trimmed coats, turtle neck shirts and athletic cut pants, completed using beret’s and signet rings.

There are exciting times ahead for Michele, that will debut his first womenswear collection for its luxury giant in Milan on Feb. 25.

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