Australian start-up, Shoes of Prey has raised millions ofUS15.5 million in its most recent round of financing. The shoe business was working hard throughout 2015 and has successfully kept clients satisfied while also gaining investors.
Determined by the consumer trend of mass-customisation, Shoes of Prey allows customers to design their own shoes that are subsequently manufactured in China and sent to them. Popular both in Australia and abroad, the predominantly online business recently moved its headquarters to Los Angeles to address its growing economy. With this additional funding nonetheless, Shoes of Prey is going to have the ability to boost its performance and further build its retail presence in the U.S.
Although the brand held a financing round in 2014, this current round is the company’s largest. High-profile U.S. retailer, Nordstrom has been actively involved in this form of funding, demonstrating support for your footwear industry. This investment appears to be a natural expansion of the retailer’s current participation with Shoes of Prey. Several Shoes of Prey Design Studio shops are operational within Nordstrom stores making the two businesses already intertwined.
This powerful round of funding also brought different investors with bulk being U.S. companies. Along with Nordstrom, Greycroft Partners, Blue Sky Venture Capital and Khosla Ventures have also joined the team to increase capital for this innovative startup.