By Kylie Jenner versing Kylie Minogue in a trademark battle to Balenciaga’s 360-degree digital reality runway, these are the very best international fashion news stories of this week.
Kylie Jenner Functions Up Against Kylie Minogue in Trademark Battle
Kylie Minogue has become the world’s most famous Kylie for decades, but today the Australian pop singer must contend with another famous Kylie. Kylie Jenner is battling for the name and with it, needing to trademark their famous first title for herself.
Kylie Jenner currently has more than 53 million Instagram followers and a growing business portfolio, including cosmetics and clothing. Both of which she utilizes her forename for. So it is understandable that Jenner would want to safeguard her empire and as such, has applied to trademark her name. But, Kylie Minogue is really not happy about it.
If Jenner is successful in obtaining the trademark, it might see that nobody else is permitted to use the name “Kylie” over the category of goods for which the trademark is held. Minogue has her attorneys hot on the case however, asserting that the trademark would cause consumer confusion between the two Kylies and that association with the “secondary reality-television character” would adversely affect her personal brand.
Koko, Chocolate, Posie, Dolce @kyliecosmetics
Balenciaga is Streaming its Runway in 360-Degree Virtual Truth
Balenciaga fans around the globe will get a taste tonight of what it’s like to be in one of the label’s incredible shows. The luxury brand announced this week that it will be streaming its own Autumn/Winter 2016 Valve live also it’s going to be in 360-degree virtual reality.
The show takes place today at 11.30am in Paris, or 9.30pm AEST, and could be viewed exclusively on smartphones and tablets. Making the brand more digitally available, those who wish to see the runway simply should download the free program. Available now, it may be downloaded from Google Play along with the App Store and works with any digital reality headset.
For desktop audiences, Demna Gvasalia’s introduction runway for Balenciaga, are going to have the ability to be viewed live, at a straight-on format, from the brand’s website.
BALENCIAGA FALL WINTER 2016 SHOW — SUNDAY MARCH 6 11.30 AM CET Balenciaga will exhibit their FW 2016 ready-to-wear runway show for the first time via a 360-degree live flow, exclusive to tablet and smartphone devices. Balenciaga launches the BALENCIAGA program on Google Play along with the App Store for tablet computers and smartphones. Live stream available for desktop at balenciaga.com. Balenciaga Fall Winter 2016 Prove — Sunday March 6 11.30 AM CET #Balenciaga #FW16 #PFW
Urban Decay Cosmetics Taps Ruby Rose as its Newest Face
Model, DJ and ‘Orange is the New Black’ celebrity, Ruby Rose is the newest face for Urban Decay. The cosmetics label declared the appointment mid-week and explained Rose as the brand’s “most addictive new vice”. For the new role Rose will be “rocking our world” whilst “spreading the gospel of self-expression, addiction to colour, and ‘beauty with an edge’.” The brand also sent out a press release to follow along with statement that only read “Ruby Rose, Urban Decay. Obviously”.
“Urban Decay believes in encouraging individuality and personal self-expression — two values that I hold very dear — since everyone deserves the freedom to explore their own personality and discover their true selves,” said Rose on her new role.
Additionally, Urban Decay founder, Wende Zomnir, said “Better things come to those who wait.” Hinting that there could be a product collaboration on the way.
Ruby Rose. Urban Decay. Obviously. #UrbanDecay @rubyrose
Valentino Reached $1 Billion in Sales for 2015
Valentino has achieved its goal of reaching annual sales of $1 billion sooner than expected. The Italian style house aimed to cross the landmark by the end of 2017 but rather has spanned it two years before, in the end of 2015. The achievement also marks an incredible 48% jump on characters in the last year.
In an interview, Valentino CEO Stefano Sassi has shown that he believes the brand’s success is due to the work of innovative directors Maria Grazia Chiuri and Pierpaolo Piccioli. He also counts a continued and growing consumer interest in the brand’s accessories and menswear categories as a significant contributing element.
After the statement of Valentino’s increased sales, Sassi has also put to bed the rising rumours of an IPO for the new, stating that it will not happen before 2017.
#Spring2016 accessories motivated by artist Christi Belcourt. #watersong Accessible to shop via Instagram, join. Www.instashopvalentino.com #MyRockstud