Fashion News

Why Longchamp’s Personalisation Service Is For You


The fashion industry is experiencing a brand loyalty non, and personalisation is fast becoming a fashion with more women needing pieces that have been altered to reflect their own special sense of style.

There are lots of reasons to love this brand, and not just because fashion icon Alexa Chung is the face of the new, or that every year Longchamp brings out a restricted collection of Kate Moss for Longchamp bags, made by the supermodel herself, solely for Longchamp! Famous for their leather and nylon handbags, Longchamp’s Le Pliage Cuir collection is composed of classic yet flexible layout.

If you are looking to differentiate yourself from the masses afterward Longchamp’s Personalisation Service for Le Pliage Cuir leather collection is for you. It’s a very simple but brilliant concept which is available in four different model sizes: the clutch, and a little bag, a medium sized bag and finally the large bag option. You can design your own colour combination and have your initials either embossed or perforated on a bag of your own choice.

All it takes is three easy steps:

Measure 1:

You arrive in the boutique and select your bag dimensions and private color combination from a choice of eight stunning seasonal colours including pink, yellow, cherry red, green, camel, black, white, mocha and blue.

Step 2:

Your order is placed by the store directly with the Longchamp workshop in Paris, France.

Step 3:

The entire procedure (shipping from Paris to Melbourne) will require 8 weeks, you may then collect your personalised bag… and just in time for moms!

Longchamp's Personalisation Service 3

Depending upon the options the costs will vary, but starts at $1009 for your small Le Pliage Cuir bag with initials perforated. But hurry, because this really is happening for a limited time only, and exclusively at the Longchamp Melbourne boutique located at 115 Collins Street, Melbourne. Available from 2nd March to 31st March 2015.

With Mother’s Day just around the corner it’d be hard to find a more beautiful, personal gift for you mother — or yourself for that issue!

Longchamp Alex Chong

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